Content isn’t
a channel.
it’s a journey
Helping brands align content, campaigns, and customer experiences to drive meaningful engagement and measurable results.
Services That Move the Needle
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A health check on existing content that audits and aligns on:
Messaging
Website
Paid media
Social
Customer journey
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Specific for campaigns or launches:
Content calendar
Content management across channels
Content optimization (during a campaign period)
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Ongoing strategic support for brands that need senior-level thinking without a full-time hire.
the narrative score™
Take this 2 minute test to give you an idea of where you stand and how we can help
The Backstory, In Two Breaths
Narrative Lab was founded by Lamia El Askari after 15+ years leading content, campaigns, and brand experiences across tourism, culture, events, and entertainment.
one thing became clear:
Most brands don't suffer from a lack of content.
They suffer from disconnected stories.
Narrative Lab exists to fix that.
Let’s Plot Your Growth
Send a quick note (no three-page briefs required) and we’ll map your next big move.