Hi, I’m lamia.
Over the last 15+ years, I’ve had the privilege of working with some incredible brands, destinations and teams. Along the way, I’ve learned that if content doesn’t create impact, it doesn’t create value. I also learnt that brands don’t suffer from lack of content, they suffer from disconnected stories.
I believe in the magic that happens when talented people come together around a shared ambition. The conversations, the curiosity, the challenging questions, that’s where the real work begins.
The Narrative Lab was born from a simple belief: every brand has untapped potential. My role is to help uncover it, connect the dots, and build a clearer path between where a brand is today and where it wants to go.
how I work
THE COLLECTIVE
Narrative Lab is built around a trusted network of specialists brought in only when the work requires it. No unnecessary overhead, just the right expertise at the right time.
Every project starts with strategy and scales with the capabilities it needs, from content and design to paid media, production and digital experiences.
You won’t find endless marketing jargon or overly complicated frameworks here. I prefer collaboration over consultation. Think of me as an extension of your team, someone who’s invested in your success, asks the right questions, and helps turn great ideas into meaningful action.
connecting the dots
I help brands bring together content, creative and customer experience to create a more cohesive journey and I focus on data driven results.
Action over Jargon
No endless decks or complicated frameworks. Just clear thinking, practical recommendations and meaningful action.